Summary: Many leaders have the wrong idea of what is important in terms of communication. Brent Filson observes that it is not only sending critical information, but to make deep connections with the all-important human people.
Get Out Of The Stone Age: Make Leadership Conference.
By
Brent Filson
160 years ago, the newly invented electric telegraph carried
the first news message. Message zipped 40 miles in a flash over wires from Baltimore to Washington, DC
The public was dazzled - except Henry David Thoreau. He wrote: "We are in great haste to construct a magnetic telegraph from Maine to Texas, but Maine and Texas, may be, have nothing important to communicate."
Today, we live in a golden age of communication. We have the Internet. We fax. There are e-mail. There are streaming video. There are online audio. There are RSS feeds. We have logs and blogs.
But today is as right as rain Thoreau. When it comes to really get our messages across, we're stuck in the stone age.
Here's why. The vast majority of entrepreneurs I have met repeatedly to a communication error, a mistake that ruined all the work and careers. I'm stuck presentations and speeches. They are NOT giving Leadership Talks!
What is a Leadership Talk? Look at it this way: there is a hierarchy of verbal persuasion when it comes to corporate leadership. The lowest levels are speeches and presentations. They communicate information. The higher, more efficient communications are not talking about leadership. The Leadership Talk does not just send information. It 'the leader to establish a deep, human emotional connection with the public. That's where leaders communicate for best results.
Here are some examples of leadership talks. When Churchill said: "We will fight on the beaches ..." It 'was a discourse of leadership. When Kennedy said "Ask not what your country can do for you ..." that was a speech of leadership. Reagan when he said: "Mr. Gorbachev, tear down this wall!" It 'was a discourse of leadership.
You can come with lots of examples too. Return to those moments when the words of a leader inspired people to take ardent action, and you've probably put my finger on a discourse of authentic leadership.
Mind you, I'm not just talking about great leaders of history. I'm also talking about all the leaders around the world regardless of their function or rank. After all, the leaders talk about 15-20 times per day: everything from formal speeches to informal chats. When those interactions are leadership talks, not just speeches or presentations, the effectiveness of those leaders is dramatically increased.
This is where entrepreneurs to communicate better results. You can order people to go from point A to point B. But the best way to get great results is to have people want to get from A to B. Instill "want" in others, motivating ... is not that what great leadership is that?
Do not misunderstand. The Leadership Talk is not a "way of the welfare report. It took me 20 years to figure out how to give Leadership Talks and write two books on it. There are specific processes must occur in order to give Leadership Talks. Usually it takes me two days to teach people how to do. Once you learn, you can use throughout the rest of their careers. The Leadership Talk is relatively easy to learn and it takes years to master. The point is that through it, take specific practical measures to motivate people to action that gets great results.
For instance, before leaders can develop and deliver a speech of leadership, they must first answer "yes" to three simple questions: "Do you know what the public needs? Can you transfer your deep believe to others so that what to do about the challenges you face? And you can do audience ardent action that gets results? "If the leaders 'no' to any of these questions, he / she can not make a speech of leadership.
160 years ago, the dots and dashes that chattered down the wires from Baltimore to Washington indicated that the Whigs had nominated Henry Clay to run for president.
Then, Thoreau might have said nothing important was announced, but today if you want to bring great results, take Thoreau to heart. Communicate what is really important. Do not give presentations and speeches. Leadership from the talks. Forge those deep, human, emotional connections with your audience. Get motivated them to act burning for great results.
2005 © The Filson Leadership Group, Inc. All rights reserved.
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