Easter 2005 is coming, Sunday, March 27, and Christians worldwide are warming up to celebrate the death and resurrection of our Lord Jesus Christ, a great sacrifice for mankind.
What about you and your business? There is something that the market can celebrate about any great sacrifice you made for your employees, customers, partners, colleagues, friends, regulators and other stakeholders? Or are you in business waiting for others to make sacrifices, and then storm as an opportunist and take the pain of others?
Many of us are like that. We all want to live, and perhaps "die" to ourselves. Nobody wants to die or business "for others. If you had an Easter, and" dead "in any way, just like Jesus died for humanity physically, then the business would be a better place for us all. And then I ask the question: "What is Easter in your business?"
So what's in biblical Christianity that has made the Federal Government of Nigeria to declare holidays on Good Friday and Easter Monday? A period of Christian celebration. Well, yes. The climax of the Christian calendar, again yes. To respect the Christian sensibility, just as the government for Muslims, yet in order. To give workers and professionals time to refresh, relax and reflect on the message and meaning of Easter, is another good reason.
These are all valid reasons for government declared holidays for Christian and Muslim holidays. And the highlights of these festivals are pilgrimages, fasting and prayer, charity, religious services and entertainment. But the crucial question for professionals that remains unanswered is this: "I can duplicate the message of the religious holiday of my faith in my work, my job, my profession?" What are the applications and benefits of those messages for my clients, customers, shareholders, partners, investors, regulators, employees and the communities where I do business? For Christian professionals the fundamental question remains: "what is the Passover of your business?"
The message of Easter is clear. It means sacrifice, betrayal, rejection, humiliation, death, redemption and resurrection to new life. After this process is ascending to greater heights. Jesus' death secured salvation, security, abundance, safe life, joy and peace for humanity. Who made that great sacrifice? Jesus Christ, Son of man, a carpenter and itinerant preacher. In business today, Jesus would have been a professional speaker, who was preaching his message of the brand as good news or the Gospel message. God has sold some products in his time. It was love, repentance, salvation, new life, a kingdom of God, and how it can be replicated on earth ..
Jesus divine messages converted to its products and took him to the marketplace is moving from one place to another, one market to another, teaching and telling stories about their brand. He had no office or shelter, or home. Was the message and the medium and the master made. He not only preached, he taught his audience. In order to further understand his messages, he taught in parables, which simply means using your body to explain the spiritual. As the increased workload, has chosen 12 disciples which he transforms into disciples and distributed to the field to do his job.
What was the outcome? And great crowds followed him. Why? He cared for them, taught them, I told them life changing stories. He has worked live and example, a CEO who was divine out there in the market and did what he preached. He showed the way to eternal life; redirected to the center of his audience for their promised land, did miracles and wonders, healed them and fed them. He spoke with authority, something that had never experienced before; value told stories about himself, his father, his vision and what he came to do. He demonstrated what he preached, paid the tax, applied discipline when necessary, without hypocrisy, without pretense. He led the service, was humble and demonstrated leadership and teamwork through the service.
Large crowds followed Jesus because they knew him. He had a vision and he has explained many times, where he came from, where he was going, who sent him, whose will He set out to do, and the price you would pay for humanity. Some believed him, others not. Jesus in three and a half converted many hardliners and criticism in its stakeholders. He knew that his audience (customers), he knew, and he himself described in terms of value that adds to people's lives. He spoke with authority: "I am the bread of life" "I am the resurrection and the life", "I am the light of this world."
And so dear trader, who are you? "I'ma doctor," Good try, but did not say exactly what you can do for me. "I can cure AIDS" This is more like it. If you spread that message, a large number of patients who will follow. What is Easter in your company?
If Jesus were to be in business today, would have its leading brands in the markets was not necessarily because of his divine nature, but simply because its strategy WAS simple. His communication style was unique, simple, full of wisdom and people oriented. He told stories that are now branded as "parables". Although a large crowd followed him, still went ahead to pay a big price for them, which secured the eternal benefits for them and for many of us today. His message was simple: Have faith in God, caring for others and love others. I pay a great price for you to afford. This is the business strategy of Easter, if you can relate to modern day.
So, you have some examples of Easter in your company, your job? There is some sacrifice or made you or your company continues to do for the good of your employees, customers and other stakeholders? What is the sacrifice you make that performance guarantees on the market? What are the advantages attendant? Can be measured, seen or heard? This is what I mean, what is Easter in your company?
Do not have any. Then you're cheating yourself and the market. Remember that you must die to live. It is a spiritual approach that also applies in the business. As an employee, what are you making sacrifices for your employers, and other employees? You are there to work for pay?
When you or your business dies for others, you build long term benefits. This is not physical death. And 'professional or business sacrifices for the good of the market.
But what we see in business today? Legal professionals and hardly "die" for their customers, employees and investors. Instead they are killing them with substandard and counterfeit products, fraud, ethical business practices and sharp. NAFDAC see war, the state regulatory agency for Food and Drugs in Nigeria is conducting against the fakes. Retailers and manufacturers of fakes are still fighting back with assassination attempts on the life of the NAFDAC boss and fire officers of the agency. These fraudulent traders want to kill their customers with fake drugs and substandard food. If every customer dies, which sell for? What is Easter in your company?
Discover all markets, some producers and distributors of goods and services or the killing or stealing their customers, clients, employees and other stakeholders. Yet they want to participate in the benefits of the great sacrifice of the Passover. But it never occurred to create advantages for the market. This is the tragedy of the marketplace today. Even the leaders of government, commerce and industry are either exploiting or killing their followers, rather than serve and make sacrifices. That's because many economies are not growing. For this reason there is so much unease and insecurity in many parts of the world ..
Any company that "kills" can not grow. But someone who makes great sacrifices for the community, for others will reap great rewards for his business.
This is Easter in your business. If you already have it, keep it up, surely God bless your work, your business. If you have not, please.
On a personal level, how to write a business plan or personal development plan, please connect the "strategy of Easter." Or, if you care in your mind, think of Easter. Be willing to pay a great price for success. Ask those above, will tell you what went through - the trials, failures, difficulties, rejection and humiliation. The message is simple! Be prepared to carry your cross for success.